ARRI is a brand name that has been long associated with cinema, and products that bear the ARRI name are renowned for the utmost in quality, usability, and reliability. Optics are no different. ARRI lenses are used the world over for cinema, television, and commercial production. As a matter of fact, ARRI developed the newer, large-format LPL lens mount and the original PL mount. Robust, yet simple in design, these lens mounts serve as the standard for cine-style cameras. Reliably introducing new technologies and implementing creative designs, ARRI’s current innovations in the cinema-lens space include the large-format Signature Zooms, developed to complement their Signature Prime lenses smoothly.
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