Breaking the status quo of medium format, FUJIFILM has announced the GFX 100S. This mirrorless medium format camera ups the resolution to 100MP, shrinks the body size to something highly portable, and packs in a full suite of multimedia recording features to suit both photo and video needs. Alongside the camera body, FUJIFILM has also introduced the fastest autofocus-enabled medium format lens to date: the GF 80mm f/1.7 R WR. Combined, the new camera and lens make medium format approachable and viable for the contemporary image maker, together bringing more speed, more resolution, and more versatility.
When FUJIFILM entered the medium format realm in 2017, the company changed the genre with the GFX 50S. This was one of the smallest medium format cameras to date, as well as being one of the more affordable cameras relative to the category. Four years later, FUJIFILM is once again shaking things up with the GFX 100S. Stated simply, this camera is putting 100MP and medium format within reach (and physical grasp) of many photographers. Besides coming in at an impressive price point, this camera is also among the smallest, lightest, and most portable medium format cameras around, feeling more like a full-frame camera than something containing a large 44 x 33mm BSI CMOS sensor.
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