Sony just unveiled its newest slate of premium television models, the Bravia XR. Featuring key highlights such as HDMI 2.1 compatibility, 4K 120fps support, and Sony’s new Cognitive Processor XR chip, the Bravia XR lineup appears to be the TV series many consumers were waiting for—especially those wanting to take full advantage of next-generation gaming consoles like the Sony PS5.
As with years past, the latest Bravia lineup is separated into different models of TVs, including those under the “Master Series” banner. However, unlike years past, all Bravia TVs will share several key highlights, including the aforementioned HDMI 2.1 compatibility and 4K 120 fps, as well as Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC support.
Arguably the most important of these shared highlights is Sony’s new Cognitive Processor XR chip, which claims to imbue each of the new models with “cognitive intelligence.” According to Sony, this new cognitive intelligence allows each of the Bravia XR models to cross-analyze several picture elements at once and deliver a “synchronized and lifelike” picture and sound quality that are beyond what other conventional TVs can achieve.
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