While having the right gear and knowing how to use it is of the utmost importance when you’re trying to get into professional wedding photography, if you don’t have any weddings to shoot, it’s all for naught. Whether it’s photography or any other kind of business, knowing how to market yourself is imperative and, in this quickly changing, Internet-driven marketplace, there is a lot to know.
I talked to working pro Paige Denkin of Going Home Photography & Films about her company’s marketing strategies, social media, and her top recommendations for aspiring pros seeking to get into the game. Here’s what she had to say.
Photographs © Going Home Photography & Films
Jason Tables: From a marketing perspective, what is your number one piece of advice to someone who is just starting out as a wedding photographer?
Paige Denkin: Discover your "why" and find your niche. That's always step one. From there, invest in SEO education and learning everything you can about social media ads.
How have you used social media to help market your services and develop your brand?
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