The Pro Video department at B&H is happy to share with you the announcement of 10 new lenses and 4 lens sets that are joining the ZEISS Supreme Prime lens family, expanding the range and providing you with even more creative choices. The new lenses are mostly part of the Supreme Radiance Prime lens lineup, adding 18, 40, 65, and 135mm focal lengths to the seven existing Radiance lenses, with focus scales marked in feet or, for those who prefer, the 18, 40, 65, and 135mm are also available through B&H with focus scales marked in meters. In the short amount of time since their initial release, the Radiance Primes have gained favor among cinematographers for producing sharp images consistent with, though a touch warmer than, the Supreme Primes, but with the added ability to create and control lens flares, thanks to their T* blue lens coatings. This helps you create emotionally moving shots in camera, while maintaining creative control over the degree of flare you wish to introduce into the shot.
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