Marrying its digital and instant film systems, FUJIFILM’s INSTAX MINI EVO seems to get a lot right about what makes a successful instant film camera. It’s funny that much of what makes this camera successful is a healthy dose of inspiration from the brand’s mirrorless X system of cameras. Characterized by its retro looks and 100 distinct combinations of creative lens and film effects, this camera keeps what’s fun about instant film photography but then adds the versatility of digital effects.
The INSTAX system has proven its popularity over the years and, at this point, FUJIFILM has little obvious room left for how it can innovate an idea that’s all about simplicity. The most successful INSTAX cameras, up to this point, have been ones like the INSTAX MINI 11—mechanical, intuitive, and fun.
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