B&H Photo News Roundup: Week of 15 January 2023 - Trust Me Shops

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B&H Photo News Roundup: Week of 15 January 2023

B&H Photo News Roundup: Week of 15 January 2023

B&H explora - All posts
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Lots of stuff on the agenda this week—some of which even shocked us! Most relevant to our creative audience is likely the Sony FE 20-70mm f/4 G Lens, a fresh take on the mid-range standard zoom with an extra-wide starting focal length. Apple's surprise launch of upgraded MacBook Pros starring the M2 Pro and M2 Max chips was another big update for anyone in the market for a new computer. Last, the lesser-known Kinefinity continues to produce surprisingly powerful and affordable cinema cameras with its mark2 MAVO series.

Let's take a closer look.

Sony widens the standard zoom with FE 20-70mm lens

Though it doesn't sound like much, the extra 4mm at the wide end makes a huge difference. The Sony FE 20-70mm f/4 G Lens is a somewhat unique take on the standard zoom as it is far more common to see these lenses move toward the tele end rather than the wide side (e.g. all the 24-105s and 28-70s that exist). It makes so much sense with modern hybrid mirrorless cameras and a lot more social media and vlogging content that is being created.

This isn't the first zoom that starts at 20mm—Panasonic actually did it with their 20-60mm kit lens—though this is the first that goes all the way to a very practical for portraits 70mm. Sony managed to keep it quite compact and lightweight as well. The f/4 constant aperture helped out here.

Panasonic's lens does show a push in this direction for video-centric shooters. It may be hard to believe but those 4mm actually matter.

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