
Canon aims to lure casual shooters and content makers away from their smartphones and further embed shooters within its ecosystem with its latest mirrorless offerings, the full-frame EOS R8 and the entry-level EOS R50.

The new releases include the EOS R8 and EOS R50 camera bodies in black and the EOS R50 in white, the new RF-S 55-210mm telephoto zoom lens, the ET-60B Lens Hood, the RF 24-50mm wide-to-normal zoom lens for full-frame cameras, an EOS R50 kit featuring an 18-45mm zoom lens in black or white, an EOS R50 kit featuring both the 18-45mm and the 55-210mm zoom lenses, and an EOS R8 kit featuring the RF 24-50mm zoom lens.
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